It wasn’t your ordinary dinner night out. In fact, it was rather life-changing for one father of four.

During an evening in January 2013 at a restaurant in St. Louis, Missouri, John Martin was about to enjoy his plate of pasta with fellow Vi Promoters, Dan and Amber Mount, when a specific sentence stopped him mid fork. “You are going to die if you don’t do something about your weight,” Dan told him. John was 310 lbs. And, it was that moment when John decided to begin Day 1 of a new—and healthier—lifestyle.

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It was the many days leading up to that moment that helped inspire John’s need for change. One year earlier, John was introduced to Vi by a buddy. At the time, John was the CEO of a successful Internet radio station and was looking to build a secondary revenue stream. It was perfect timing. “Since I was already working full-time, I decided to spend an hour a day working on promoting the Body by Vi Challenge,” John says. “I signed up six people in the first week and earned a BMW in only 31 days.”

But then unfortunate circumstance soon followed when John began losing some of his radio company’s shareholders, creating a type of domino effect on his finances, his family…and his health. “This multi-million-dollar business I had worked so hard to build was in such a bad state, the stress was killing me,” he says.

The Power of One’s WHY

In March 2013, after losing his house, John finally walked away from his internet radio business and focused on promoting The Challenge full-time. “Already successful as Vi Promoters, Dr. Paul and Mysti Wehrum reached out to me and started helping me build a strong team,” he says. “They are responsible for helping me stick with this business. If it weren’t for them I wouldn’t be here today.”

Paul and Mysti were also sitting at the same restaurant table that particular night when John decided he needed to lose weight—and when he discovered his first WHY.

“I made sure to wear my ‘Why’ when I shot my ‘i WANT it’ video; it was a ‘World’s Greatest Dad’ t-shirt my youngest son had given to me as a present,” he says. “But, the sad thing was… I was not the world’s greatest dad then. I had spent the past years buried in my internet radio business, completely consumed. I had missed many of those special years as my four children were growing up—years that go by so quickly and you never get back. And, I had allowed myself (and other family members) to get to a very unhealthy weight.”

Health Becomes Contagious

John would finally live The Challenge that he had been promoting to so many others. Multiple Challenges later, he lost over 100 lbs.* It’s when he realized his other ‘Why.’ “Seeing the positive effects of my weight loss, I made sure to have a second ‘Why’ and recommit to inspiring others to improve their life—whether it be financially or physically.”

John’s children are examples of that decision, for his family all took on The Challenge and has lost a combined total of 350 lbs.

Today, after a rocky two years, John is now laser-focused on building his business and achieving the Ambassador rank by Vi’s next national event: Vitality Houston 2014. “My business has already grown 100% this past month,” he says.

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Every now and then John makes sure to remind himself of his commitment to the Vi mission of improving life, health and prosperity.

“I wore that same ‘World’s Greatest Dad’ shirt for my ‘i LOST it’ video,” he says. “Of course, it’s five times too big for me now, and that’s completely fine with me. It’s a happy reminder that I’m now able to spend time with my children as much as I want. I’m able to be an example of health. I’m able to have so much more fun with my family. And, I’m able to share clothes with my 18-year-old son.”

For John, being the ‘World’s Greatest Dad’ is no longer a mere phrase on a t-shirt. It has become his new identity—and he wears that truth most proudly.

If you want to join the challenge go to http://www.viinuk.co.uk and click JOIN THE CHALLENGE change your life today.

*The 100-lb. Club recognizes ViCustomers and Promoters who achieve this remarkable milestone. However, relatively few persons can or should lose this amount of weight and Vi only supports this goal when it is the product of careful consideration and a responsible weight-loss program that includes exercise and healthy eating in conjunction with the tools and products offered by Vi. Persons aspiring to lose 100 lbs. or more should always consult first with their healthcare professionals.