If you’ve ever stepped inside a gym for the first time, you probably know what it’s like to feel a little out of place, overwhelmed, lost or even intimidated.
How does this machine even work?! Fumble, fumble. OK, that’s not right.
It’s this kind of apprehension that Scott Docherty, a Vi Regional Director and certified personal trainer, wanted to eliminate when he started a Challenge Group.
“I started a ‘boot camp’ to really make something fun and easy to do without the worries of the big boot camps in the city,” Scott explained. “We are all about just being active and learning from each other. Most gyms or exercise groups can be very intimidating to a new person, and that is something I did not want to do. I wanted everyone to feel comfortable.”
Comfortable… but still challenging. But he learned that the key is to foster team bonding, keep people accountable, help them get faster results, and show them support. Scott’s Challenge Group caters to all fitness levels, and if some exercises are too intense, they dial it down to fit people’s needs.
Vi Customers and Promoters make up most of Scott’s group, but he also opens it up to new people to show them what they’re all about. The first time is free for newcomers, and after the initial session, they have to take on a Challenge.
Since Scott’s objective is to make the Challenge Group simple and convenient for everyone, he holds his boot camps in various locations, two times a week with weigh-ins every few weeks. The group meets 15 minutes prior to the sessions for anyone who has questions. Each boot camp is 45 minutes long, geared toward keeping people active and learning how to exercise properly. At the end of the sessions, Scott introduces Vi products to newcomers with samples and brochures.
The Social Conversation
Scott also maintains a Facebook page for his Challenge Group, which features education, information, Vi promotions, boot camp dates, and any other advice he can offer. He puts the “personal” in personal trainer by calling his Customers and Promoters at least once a week to see how they’re doing.
“The most rewarding part of hosting a Challenge Group is seeing the progress people have made, being more involved in people’s lives, and creating great friendships with each other,” Scott said.
Beyond that, it has even helped his Vi business. “It introduces Vi to people who may have never heard of it before,” Scott said, adding, “it makes it easier to introduce people to The Challenge.”